How to advertise your small business?

Struggling to increase your footfall? The leaflets have barely got you any new customers and you've exhausted all your aunt's and uncles friend list?

The world has moved online and you should catch up.

No matter how great your brand is, if nobody has heard of it, you're not going to reach that business target you have put yourself and maybe struggle to pay the bills. Again!

Tip #1 - Build your online presence

Tiktok and Reels on Instagram have proven that your follower number is not a showstopper anymore. Small businesses are blowing up everyday. So stop focusing on numbers and start building your online presence by showing who you are, what you do, what you stand for and what you have to offer. Which brings us to....

Tip #2 - Just post it

Data shows that raw real material do better online than cured, photoshopped images and videos with paid models. People want authentic and why not badly recorded posts. They want to know there's a human behind the brand so post that draft.

In today's AI rise people want the human touch.

Tip #3 - Invest in Online Advertising

It is advised that businesses should invest 5% of their turnover into advertising. So sit down and do your maths. Calculate how much your business can afford to spend in Advertising and put that money towards it. Advertising is all about return, you're supposed to get it back and through trackers you can actually monitor your return, Unlike old-fashioned marketing you can see for yourself how your Ad is performing.

Tip #4 - Mix it up

Organic posts can only get you so far, you need to make sure you're front row when customers are typing for your product. So stop being tight with your pennies and get somebody to run your marketing. To expand means also to invest, you're not going to expand further than your postcode if your brand is not actively bidding for customers.

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